Digital Manager – Travel Brand
Salary: £60,000–£65,000
Location: West London (Hybrid – minimum 3 days per week in office)
We’re working with a prestigious travel company that creates exceptional tours. With bold ambitions they aim to be the most admired and recommended group travel brand in the world.
To support this growth, our client is seeking a hands-on Digital/ Ecommerce Manager to take ownership of their digital channels and elevate their online presence to match the world-class quality of their tours.
Digital/ Ecommerce Manager Key Responsibilities
Manage and optimise website performance, ensuring speed, reliability, and seamless user journeys.
Deliver actionable insights through GA4 and GTM, reporting on traffic, sources, and conversions.
Lead conversion rate optimisation (CRO) initiatives, designing and running tests to improve performance.
Oversee technical SEO to maximise visibility, including in key international markets.
Manage CMS content updates
Collaborate with Product teams to ensure smooth online launches of new tours.
Work with client-facing teams to streamline customer onboarding and booking processes.
Oversee paid digital acquisition via agencies, ensuring efficient budget use and strong ROI.
Drive internationalisation of the website, adapting for new markets and audiences.
Ideal Candidate Profile
Travel Industry experience preferred
Proven experience managing digital channels: web development, CMS, CRO, SEO, and paid acquisition.
Strong analytical skills with confidence using GA4, GTM, and testing tools.
Experience in internationalisation/localisation projects.
Comfortable working cross-functionally with Product and client-facing teams.
Technically competent in managing web development projects and agency relationships.
Commercially minded, focused on traffic growth, conversions, and ROI.
Organised, detail-oriented, and able to work independently in a small, ambitious team.
Why Apply?
This is a rare opportunity to shape the digital future of one of the UK’s most respected travel specialists. You’ll join a collaborative, high-standards environment where your work will have a visible impact — and where digital excellence is key to achieving global success.
